But, as you are striving to be perfect, time is passing, and many of the brides you could be helping, who would have hired you, are finding others to help them.
Perfectionism stops many wedding planners from being successful. So if you want to become a top wedding planner, don't make these 3 mistakes that perfectionists make:
Mistake #1 - They look for the perfect niche
It's important to find a target market of brides who will value you and pay for your services. But, too often I've seen new wedding planners spend months agonizing over the right one to choose. Do you research, pick a niche, create the services they need and will buy, and market to them. If, after a time, you discover you picked the wrong niche for you, you can switch. Don't waste a lot of time just thinking about what might or might not work, take action.
Mistake #2 - They look for the perfect method of marketing to brides
I'm often asked for specific information about where to advertise and market wedding planning services. The reality is there is no one, sure-fire perfect method or place to advertise and market yourself, but there are many that could work for you. Think about where your target brides might look for vendors then test some paid and free methods. Use them for a few months and see if they are bringing you the results you want. If they aren't, move on, you won't find what works for you unless you do some testing.
Mistake #3 - They don't go out to meet brides
Many new planners are afraid to go out and meet brides face-to-face because they lack confidence. They're afraid of saying the wrong things and looking bad. No one expects you to sound like the celebrity wedding planners you see on television. Of course, you want to speak and act professionally but you also want to be yourself. Don't be afraid to share your passion for weddings and the knowledge you have that will help brides have the weddings they want. You'll develop more skills talking to brides as you get more clients.
Don't wait for everything to be perfect. If you've got the experience, knowledge and skills it takes to become a professional wedding planner, start your business today.
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